Dear,
According to the MarketingSherpa 2012 Digital Marketing Benchmark Report, one of the top challenges that companies face today is resource allocation. Given these limited resources, the main question becomes where to invest your resources to see a tangible improvement in your digital marketing.
The goal of this class is to create a monthly digital marketing schedule that will help companies stay on track of continuous improvement.
In this free seminar, we will address 7 steps to creating a data-driven marketing strategy. We will cover:
- Using web analytics to understand Outcomes, Behavior and Experience
- Monthly plan for leveraging analytics to improve digital marketing ROI
- Improving your results using 5 simple tools
- 3 secrets behind making web analytics actionable
- Competitive Intelligence
Creating and implementing a data driven marketing plan is what makes a company successful. In this class, we will also offer handouts and worksheets to guide your success in
digital marketing on a budget.
The event will take place on Wednesday, November 30th. Breakfast will be served 8:15am, and the class will start at 8:30am. We look forward to seeing you at the event.
Please register here.
Sincerely,
Michael Loban
InfoTrust, LLC
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